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OLIVER NOWLAN
Creative Direction & Design
SODA.Says
"CUT THE JARGON" LAUNCH CAMPAIGN FOR SOCIAL AND DIGITAL
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SODA.Says fills the gap in the market for female-focussed tech – only serving up the stuff that makes life easier for women. No nitty-gritty gadget specifications, no copious amounts of research needed.
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To launch their brand into the wild, we said it straight with our ‘Cut The Jargon’ campaign, showing off the fun (and simple) side of all things SODA.Says.
SODA.Says: Case Studies
SODA.Says: Video
The campaign comprised a brand film along with a suite of supporting content including gifs, stills, typographic lock-ups and key visuals for print that could be used across their social channels, their website and in partner magazines.
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We also wrote them a brand book so our fun and irreverent pop-style could live on through their ongoing product shoots and for future content creation.
SODA.Says: Text
SODA.Says: Pro Gallery
SODA.Says: Video Player
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