SODA.Says

"CUT THE JARGON" LAUNCH CAMPAIGN FOR SOCIAL AND DIGITAL

SODA.Says fills the gap in the market for female-focussed tech – only serving up the stuff that makes life easier for women. No nitty-gritty gadget specifications, no copious amounts of research needed.

To launch their brand into the wild, we said it straight with our ‘Cut The Jargon’ campaign, showing off the fun (and simple) side of all things SODA.Says.

 
 

The campaign comprised a brand film along with a suite of supporting content including gifs, stills, typographic lock-ups and key visuals for print that could be used across their social channels, their website and in partner magazines.

We also wrote them a brand book so our fun and irreverent pop-style could live on through their ongoing product shoots and for future content creation.

 
 
 

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