OLIVER NOWLAN
Creative Direction & Design
AVON: BEAUTY YOUR WAY
REAL STORIES FROM AVON REPS
Avon came to us with a brief to drive rep recruitment for the company in a younger demographic. They also wanted something that felt current, would make the brand feel relevant and be authentic in tone. Something that would help change perceptions about what it was to be an Avon rep today.
From winning the piece of work in a competitive pitch to developing the creative further our idea was routed in the thought that beauty is for all, that it's what you make of it that matters most. And so we came up with the line Beauty Your Way. This became their overarching recruitment campaign globally across the brand.
We wanted to show the real side of what it meant to be an Avon rep in the present, how it empowers women across the world to earn on their terms, make friends and be an integral part of their own community.
A DAY IN THE LIFE OF AN AVON REP
We created a hero film that followed one of our real reps as they went about their day. A snapshot of real life with an emotional narrative at its heart that was truly authentic.
SUPPORTING CONTENT
To support the main film we produced three interviews with Avon reps. Each film focused on the themes of financial freedom, flexibility and community that Avon holds as the benefit of being an Avon rep.
