QOODER_GIF_V4.gif

QOODER

"MORE IS MORE" INTEGRATED LAUNCH CAMPAIGN

Qooder is a four-wheeled hybrid of car and motorbike - more wheels, more movement, more… safety.

To show off its features, we created the ‘More is More’ campaign, using dancers to highlight the fluid movement of the new vehicle.

 

LAUNCH FILM

Our main TVC showcased all the unqiue qualities of this state-of-the-art vehicle juxtaposed against two dancers moving in harmony.

 
 

FEATURE SPECIFIC SOCIAL CUTDOWNS

To highlight the key USP's of the Qooder we created a suite of cutdowns, each one focusing on a particular feature. These were used to educate the audience on what makes the Qooder a drive like no other.

 
Don’t just skip traffic. Slalom through it. Start right now on shop.quadroveh...
The ideal condition, any condition. Experience it right now on shop.quadroveh...
Same licence. Different way of driving.  Experience it right now on shop.quad...
Park like a professional. Anywhere. Experience it right now on quadrovehicles...
Handle curves with ease. Experience it right now on quadrovehicles.com #Qoode...
Keep balance without setting a foot down. Experience it right now on quadrove...
 

PRINT CAMPAIGN

Running alongside the launch film we created a print campaign that brought together the dancers and the Qooder in two dynamic moments that epitomised the movement of the vehicle.

 
 

PRODUCT SHOOT

To make sure our campaign had a consistent and premium feel across all consumer comms we did a seperate product shoot, showing the Qooder in a range of dynamic positions.