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"MORE IS MORE" INTEGRATED LAUNCH CAMPAIGN
Qooder is a four-wheeled hybrid of car and motorbike - more wheels, more movement, more… safety.
To show off its features, we created the ‘More is More’ campaign, using dancers to highlight the fluid movement of the new vehicle.
QOODER: Case Studies
Our main TVC showcased all the unqiue qualities of this state-of-the-art vehicle juxtaposed against two dancers moving in harmony.
FEATURE SPECIFIC SOCIAL CUTDOWNS
To highlight the key USP's of the Qooder we created a suite of cutdowns, each one focusing on a particular feature. These were used to educate the audience on what makes the Qooder a drive like no other.
QOODER: Video Player
Running alongside the launch film we created a print campaign that brought together the dancers and the Qooder in two dynamic moments that epitomised the movement of the vehicle.
QOODER: Pro Gallery
To make sure our campaign had a consistent and premium feel across all consumer comms we did a seperate product shoot, showing the Qooder in a range of dynamic positions.
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