QOODER

"MORE IS MORE" INTEGRATED LAUNCH CAMPAIGN

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Qooder is a four-wheeled hybrid of car and motorbike - more wheels, more movement, more… safety.

To show off its features, we created the ‘More is More’ campaign, using dancers to highlight the fluid movement of the new vehicle.

LAUNCH FILM

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Our main TVC showcased all the unqiue qualities of this state-of-the-art vehicle juxtaposed against two dancers moving in harmony.

FEATURE SPECIFIC SOCIAL CUTDOWNS

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To highlight the key USP's of the Qooder we created a suite of cutdowns, each one focusing on a particular feature. These were used to educate the audience on what makes the Qooder a drive like no other.

PRINT CAMPAIGN

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Running alongside the launch film we created a print campaign that brought together the dancers and the Qooder in two dynamic moments that epitomised the movement of the vehicle.

PRODUCT SHOOT

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To make sure our campaign had a consistent and premium feel across all consumer comms we did a seperate product shoot, showing the Qooder in a range of dynamic positions.