JACK DANIELS

JACK & COKE DIGITAL CAMPAIGN

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It's the number one bar call across the world. Wherever you are, you can be pretty sure you can order a Jack & Coke. But Jack Daniel's had a bit of a problem with this. They can't mention the C word when telling people about this popular drink.

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Our idea was pretty simple. For such a well known tipple the name is already in the consumers head. So all we had to do was trigger it for recall. We did this with a series of visceral, thirst quenching films that focused on what goes into making a great Jack & Coke. And to make sure we captured every bubble and fizz, we commissioned liquid specialist Jonathan Knowles to shoot it in all its glory.

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These films were then used as targeted social ads and in partner bars on digital screens to get consumers to be thinking about ordering a JD&Coke before they'd even taken a sip.