JACK DANIEL'S

JACK FIRE SOCIAL CAMPAIGN

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Love it or hate it Jack Fire is a shot to the system. Jack Daniel's wanted to create a campaign that not only pushed the serve but landed the time to have it too. 

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We came back with a targeted campaign that gave the drink a more contextual occasion, pairing Jack Fire with music, for those moments where you want to spend less time holding a drink and more time partying. But not only that, we filmed it in a way that made the viewer feel like they were being passed the next shot of Jack Fire.

DRIVING EXCITEMENT FOR A SHOT OF FIRE ON A FRIDAY NIGHT

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We then geo-targeted our ads to our core demographic of drinkers at key drinking times throughout the week, like a Friday night, to make sure the drink stayed front of mind.