JACK FIRE SOCIAL CAMPAIGN
Love it or hate it Jack Fire is a shot to the system. Jack Daniel's wanted to create a campaign that not only pushed the serve but landed the time to have it too.
We came back with a targeted campaign that gave the drink a more contextual occasion, pairing Jack Fire with music, for those moments where you want to spend less time holding a drink and more time partying. But not only that, we filmed it in a way that made the viewer feel like they were being passed the next shot of Jack Fire.