FLIK FLAK

YEAR TWO: THE NEXT CHAPTER

After the success of the first year, Flik Flak came back to us wanting to build on the campaign by adding a new chapter.  They had a range of new products and wanted to showcase them in the same fun, irreverent and playful way.

We took this on board and created a campaign rooted in a child's imagination being the source of inspiration.


We did this by creating four, fun and playful worlds that linked to the new products, all with a child's mind at heart.

 

LAUNCH FILM

Four new product ranges, four worlds created, six children let loose. Here's what happened.

 
 

CREATING A STIR

We noticed the kids were really enjoying the "music world" we created for them. So this gave us an idea to make something a little extra... a music video!

We even put out a press release for The Flik Flak Minis to create more of a buzz around the new product launch.

 
 

SUPPORTING CONTENT

This was a more complex campaign than the one previously created, but we still had to hit 200 individual deliverables to stay in brief.


We managed it with a suite of assets that ranged from large scale print to multi-format social assets and everything in between.

 
 

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