FLIK FLAK

"IT'S PLAYTIME ALL THE TIME" SPRING/SUMMER INTEGRATED CAMPAIGN

Flik Flak wanted a campaign that worked across their brand world from digital to instore. Not only did it need to grab the attention of parents, it would also need to capture the imagination of their children too.

We came back with an idea that put the kids at the heart of the campaign, showing that a child's imagination is the best way to elevate the everyday.

 

LAUNCH FILM

For kids, playtime is the best part of the day. So, we let a bunch of seven year olds run riot, capturing them on camera exploring all the possibilities of play.

 
 
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SUPPORTING CONTENT

For a campaign that spread through the store and into the digital world, the final list of deliverables was pretty extensive.


However, our idea was flexible enough to allow for us to be able to capture every product in a variety of different executions. This meant the client had a whole suite of close to 200 assets to play with over the coming year across every consumer touch point.

 
 

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