CROFT TWIST

PRODUCT LAUNCH CAMPAIGN​

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This brand new British aperitif needed a look & feel, tone of voice, website and social content for their UK launch.

So, we came up with an idea that bridges the moment between ending your day & beginning your night. Our 'And Now For A Twist' campaign establishes the playful nature of this slightly sparkly spritz with a little spontaneous fun.

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We created four launch films that were used to educate the audience on the serve and when the best time for a twist is.