PRODUCT LAUNCH CAMPAIGN
This brand new British aperitif needed a look & feel, tone of voice, website and social content for their UK launch.
So, we came up with an idea that bridges the moment between ending your day & beginning your night. Our 'And Now For A Twist' campaign establishes the playful nature of this slightly sparkly spritz with a little spontaneous fun.
We created four launch films that were used to educate the audience on the serve and when the best time for a twist is.