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BRITISH RED CROSS

"SOMEONE LIKE YOU" OOH CAMPAIGN

2017 saw an unprecedented level of humanitarian disasters in the UK. Grenfell, London Bridge & Manchester were examples of these tragedies, where hundreds of British Red Cross volunteers came out to support their communities.


We paid tribute to the extraordinary acts of kindness by these volunteers with a series of portraits, shot by Rankin.

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BRITISH RED CROSS: Case Studies
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BRITISH RED CROSS: Gallery
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HEROES IN THE COMMUNITY

We used these stunning photographs to create a series of OOH adverts that were placed in the volunteers community to celebrate their bravery and show that "Someone Like You" can do something amazing too.

BRITISH RED CROSS: About Me

TELLING THEIR STORIES ON SOCIAL

The accounts of our volunteers were incredibly moving and we wanted to share these with the public and show them that these were ordinary people doing extraordinary things.

For this "Someone Like You" changed by bringing in the name of the volunteer, making each video more personal and direct in its approach.

BRITISH RED CROSS: Text
BRITISH RED CROSS: Video
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BRITISH RED CROSS: Image
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