'THERE'S A FRESHER WAY" INTEGRATED LAUNCH CAMPAIGN
Launching a new product in the FMCG world can be tough, especially one in the crowded deodorant category. With such a bold looking product we needed to make sure our launch campaign had cut through to make an impact.
So we came up with There’s A Fresher Way. A fresh approach to talking about sweat and odour. No more shaming for sweat patches, it’s time to talk openly about people's perspiration.
We focused on the amazing and totally bonkers hacks people do to alleviate sweat and odour, using them as the comedic set up, with the product as the solution.