ELECTRIC FOUND ITS VOICE
In 2021 Mercedes-AMG launched their first fully electric car to market. For a brand that is known for the iconic roar of its V8 Bi turbo engine this was a big step into the unknown and something that their fans were worried about.
But AMG weren’t going to disappoint and the launch of the EQS brought to the world electric performance like no other. Finally electric found its voice, and its everything but quiet.
THE SOUND OF THE FUTURE
We came up with a campaign that brought to life the new EV sound with sound waves and placed the vehicle in a red environment that conveyed the out of this world performance of the vehicle.
LAUNCH WITH LEWIS HAMILTON
Originally only a stills campaign we pushed the creative to include a 30” launch film, featuring Lewis Hamilton. This was used, along with our Red World environment at the IAA Mobility Event in Munich for the live reveal of the EQS to the world.
We created four OOH key visuals for the campaign along with a Retail Marketing Tool box for their use and all the supporting assets across multiple consumer touch points.
CAMPAIGN ROLL OUT FOR SOCIAL
Instagram stories highlighting key features of the car, animated soundwaves and a set of lifestyle stills with Lewis brought to life our campaign on social.