TANQUERAY X HOUSE OF GUCCI

MARTINI WITH A TWIST

House of Gucci had it all. For the world premier Diageo asked for a piece of branded content with all the drama and flavour of the film that sat alongside its launch. Inspired by Patrizia Reggiani’s Tanqueray martini, we created a haute-couture world of spilt drinks, icy looks and a back-stabbing twist of pineapple. A martini never looked so perfect.

TANQUERAY X HOUSE OF GUCCI: Case Studies

TANQUERAY X HOUSE OF GUCCI: Video

LOVE, REVENGE & TANQUERAY GIN

While shooting the film we brought in photographer Kate Bones to create a series of arresting animated gifs that could be used across Tanqueray’s social platforms to continue the campaign.

TANQUERAY X HOUSE OF GUCCI: Text

TANQUERAY X HOUSE OF GUCCI: Pro Gallery