OLIVER NOWLAN
Creative Direction & Design
AMG AMBIENT
TAKING OUR VISUAL WORLD IN-STORE
Mercedes-AMG wanted to communicate their new visual world to their audience at the point of sale in their showrooms. We were tasked with creating an ambient film that would play in-store creating a mood that differentiated AMG from the rest of Mercedes.
We developed a themed concept that brought to life different aspects of the brand: Spirit, Thrill, Performance & Luxury.
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The final film was a 4 minute montage of textures and lighting that played on a loop in the AMG showrooms. Below is a shorter director's cut..
SOCIAL
The client loved what we made and wanted us to develop a suite of assets for other uses across their brand world. We created a set of cut downs and used some of our stills photography with the hashtag #ThisIsAMG.
