APPAREL FOR THE ADVENTUROUS
I'm most comfortable in a funky t-shirt and 8CUB was a little brand I set up with that in mind. I was doing a lot of screen printing at West London Arts Factory and had the opportunity from it to exhibit some of the prints in an exhibition at Red Bull Studios. To go with them, I produced a collection of limited edition t-shirts, which in turn became the first t-shirts for the brand.
Over the next two years the brand grew from a capsule collection launch at Edinburgh Charity Fashion Show to an online lifestyle brand selling in the UK & France.
Below is a film I produced to show off the collection and some of the lifestyle photography used to market the brand.