OLIVER NOWLAN
Creative Direction & Design
7 FOR ALL MANKIND
HERO PRODUCT CONTENT FOR SOCIAL & DIGITAL
7 For All Mankind jeans make you comfortable, no matter how far out of your comfort zone you are. We created a series of fashion films & stills to show off 7FAM’s stretchy new styles that could then be used across their social channels and on their website, educating their customers on what's so great about them.
These four films also gave us a sack full of content that we turned into looping gifs and boomerangs.
We created four films in total, using two different treatments matched against the product styles. To highlight how comfortable, stretchy, flexible and well-fitted 7FAM's denim was we used dancers, rather than models to wear the denim, and gave them artistic freedom to twist and turn however they liked.
SUPPORTING STILLS
To support the four hero films we shot over 30 stills of the denim in a range of scenarios to show off the freedom of movement you have when wearing a pair of 7FAM's jeans.
